Passion for sport. Sell successfully on Fanatics.
Use one of the leading platforms for sportswear and fan articles and benefit from brickfox for sustainable growth.

Your brickfox benefits
Our Fanatics interface offers various functions: channel-specific texts and prices, mapping to Fanatics attributes, automated listings according to your own rules, order import, status messages, cross-channel inventory updates and intelligent inventory management to avoid short selling.
Easy connection to Fanatics
With brickfox you can easily connect your middleware hub system - whether it's a shop, ERP, inventory management or PIM - with Fanatics. Sell your sporting goods, team clothing and fan products on fanatics.com and reach a sports-loving target group. Thanks to central management and automated control, you keep track of everything and promote sustainable growth.


More efficient action through high levels of automation
brickfox automates important processes for you: control of texts, prices and listings, inventory management across channels. More efficient use of resources and sustainable expansion of sales channels are the result.
About Fanatics
World's leading supplier of sportswear and fan articles
Huge selection of products from sports teams, leagues and major brands
Focus on sportswear, equipment and exclusive fan articles
Attractive sales conditions for retailers who want to offer their products to a broad and sports-oriented target group
Become a Fanatics Partner
All information on how to register as a retailer with Fanatics and which criteria you need to meet can be found in Fanatics' service information. This lists all the steps and exact conditions for becoming a successful retailer. The service information provides you with detailed instructions so that you can complete the registration process without any problems.