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Multi-channel Middleware Hub

Efficient on all channels in all directions.

What does the brickfox Multichannel Middleware Hub offer you?

Multichannel e-commerce with brickfox stands for the automated, rule-based import/export of product data, orders, stocks, returns and cancellations. A large number of channels can be controlled with the help of our solution.

Possible channels

Public marketplaces such as Amazon, eBay, Otto Market, Bol and many more

Own online shop / multi-shop

Exclusive sales platforms such as Plus.de, Lidl.de or Neckermann.at

B2B marketplaces such as Mercateo.com or Amazon business

Mobile marketplaces such as Shopgate, own APP etc.

What does the brickfox Multichannel Middleware Hub offer you?

Multichannel e-commerce with brickfox stands for the automated, rule-based import/export of product data, orders, stocks, returns and cancellations. A large number of channels can be controlled with the help of our solution.

Possible channels

Public marketplaces such as Amazon, eBay, Otto Market, Bol and many more

Own online shop / multi-shop

Exclusive sales platforms such as Plus.de, Lidl.de or Neckermann.at

B2B marketplaces such as Mercateo.com or Amazon business

Mobile marketplaces such as Shopgate, own APP etc.

Range.
Automation.
efficiency.

Key Components

  • Virtual inventory management for optimal supply control of your items across all sales channels.
  • Optimal multichannel online marketing through maintenance of channel-specific product information such as individual article names, prices, description texts and images.
  • Internationalization: Customize description text, language, prices, tax rates and currency for each channel.
  • Matching your product groups/categories with the specific marketplace categories.
  • Complex handling of variant and multi-variant articles – even different for each channel.
  • Import/Export via XML, CSV, Bmecat, OpenTrans.
  • Transmission and mapping of attributes and attribute values ​​with the marketplaces.

With the interface for supplier data, you can seamlessly connect external data sources to your brickfox system. It doesn't matter whether it's pure product data from a manufacturer or supplier, or comprehensive inventory and availability information including purchasing conditions. This data is brought together and consolidated in your brickfox software. brickfox thus makes an efficient and cost-effective contribution to the integration of your supply chain partners.

The supplier interface integrates both external partners and important internal company areas. Its flexibility in terms of the number of interfaces contributes to holistic online supply chain management.

  • Connections to any number of product ranges
  • Connections to different warehouses (internal & external)
  • Product data import and consolidation from multiple suppliers
  • Import of inventory figures & availability
  • Transmission of complete product information by specifying the EAN from available industry databases, e.g. Prodanet
  • Automation of all processes
  • Connection to numerous online shops with their own layout and domain
  • Central, shop-independent product data management for all shops
  • Different assortments, prices, offers, etc. for each shop
  • international trade through flexible choice of language, currency and VAT rate
  • Cross-shop inventory management (minimum stock, maximum stock, virtual stock)
  • Control of multiple ERP systems and/or clients
  • In principle, any shop system can be connected via the brickfox shop interface. The prerequisite for this is that your online shop supports the exchange of XML files (via FTP/SFTP).

With brickfox's real-time performance reporting, you can always keep track of your successes on the sales channels. You can create detailed standard evaluations for the global overview or specifically for each sales channel. Configure individual evaluations to find out, for example, which (partial) range recorded which sales, generated which turnover and which return rate in which promotional period on which marketplace.

Channel performance: Receive a daily analysis of your shop and marketplace sales. KPIs such as average shopping cart sizes or return rates are automatically calculated and displayed graphically and in tabular form.

Product group analysis: Analyse the sales of specific product groups in a targeted manner. Trend analyses show you how product ranges are developing. Relevant key figures at product group level, such as cancellation and return rates, support channel-specific product range management.

Article research: Track sales in detail by sales channel and even by brand. Analyze important key figures down to variant level. Export data conveniently via Excel for further processing in third-party systems.

The brickfox ERP interface enables the seamless integration of almost any ERP system and any inventory management system into your brickfox universe. A bidirectional interface integrates your product data management system into an extensive multichannel eCommerce landscape. This means that sophisticated multichannel eCommerce projects as well as your own eCommerce platforms or supplier portals can be implemented without any problems.

Details about the brickfox ERP interface:

  • Product data, including master data and initial item creation
  • Stocks and inventory updates
  • Orders, including customer data
  • Order status and tracking IDs
  • Returns, cancellations and credits

Data is exchanged cyclically using defined XML or CSV formats, with update cycles being freely definable or linked to specific events, such as inventory changes. We work closely with you and your ERP software company to connect your inventory management system.

  • Central and media-neutral data management for text & images
  • Specific product information per sales channel
  • Own media management
  • Multiple variants
  • Full multilingualism for texts and attributes – including special characters
  • Integration of external data sources
  • Process optimization through automation
  • Individual workflows through your own user, role and rights system
  • Export of product data for third-party systems, e.g. print
  • Multilingual PIM including special characters through UTF8 encoding
  • Data-driven decisions: Using billions of transactions from your industry, we develop a precise forecast for your sales channels. With our innovative approach, we enable you to predict the future and make strategic plans with greater certainty.
  • Connect your systems and applications with the efficient ESB and ETL tool ... for smooth, high-performance data exchange.

Popular Features

Channel Customizer

Customize delivery costs, discount offers or currency conversion options per country.

Create custom prices and discounts for each channel or offer.

Customize texts and manipulate inventory according to your needs with our PIM.

These customers trust us

"Fast and efficient"

"21 online shops, 10 online marketplaces, 9 countries, 6 currencies. We manage our online business entirely via brickfox. The intelligent product range management and rule-based sales channel management make our complex system simple and clear. For continuous growth."
SVEN VIELER
Founder & Managing Director

"Completely satisfied"

"The brickfox Cloud is the core of our e-commerce system. For us as a manufacturer, the process chain from production to the customer - whether B2B or B2C - works optimally. The integration of the production process into the inventory management of the sales channels brings an additional plus in efficiency."
DIETER NOWAK
Head of eCommerce

"Easy and reliable"

“brickfox coordinates the complex order and inventory management – ​​including order splitting – for more than 200 specialist retailers on the marketplace www.euronics.de … with brickfox, our dealer network platform has a solid basis and future-oriented e-commerce management …”
ULRICH SEIBEL
Head of Multichannel Systems

Integration process sequence

Project start Joint
Kick Off

Our joint project starts with a joint kick-off. In this, we – your brickfox consultant, your personal integration manager, your new account manager and you – go through all the important project points together.

Integration Timetable & ToDos

Your account manager will sit down with you to set a detailed integration schedule. This will be done within a pre-determined integration window. Together you will discuss the next steps and to-dos.

Basic Setup Your brickfox Client

In the background of our discussions, the basic setup of your brickfox client is already being prepared. This means that in the next few days you will be able to access it via a fixed URL and with a generic user name.

Integration Implementation

The integration phase, which starts now, varies depending on the scope of the project and usually lasts 4-8 weeks. Your integration manager configures your brickfox client according to the specified dates. In order to stick to the planned schedule, it is important that you also complete any "homework" on time.

video Tutorials

The topics you will be working on during the integration phase are explained in detail in video tutorials. This means you can complete your to-dos according to your own schedule and involve your employees flexibly. If you still have any questions, your integration manager will be happy to provide you with advice and support.

Multichannel know-how

We are not only familiar with our own software, but also know the requirements and challenges of online marketplaces. Both the brickfox software and the integration team have important channel know-how. Your Integration Manager will support you in this regard with useful tips for multi-channel business.

Integration Implementation

As soon as your eCommerce landscape is fully integrated into brickfox and all data is "clean" in the system, your new multichannel landscape goes live. From this point on, you can sell on various sales channels via brickfox and are able to integrate new sales channels into your multichannel system at any time.

Account Manager Professional Services

Your account manager is your personal contact for all matters beyond technical questions. He will support you, for example, in planning new channels. The Professional Services team is now available to you for technical matters and support.

Training & Workshops

Most questions about using the software are usually answered before or during the integration phase. If you have further questions about using brickfox, an individual introduction to the software or training your team, you can book an expert training course. Please contact your account manager.