brickfox PIM is able to fulfil the stringent requirements with regard to the amount of data to be processed and quick response times. The brickfox PIM advantages for online merchants:

  • Central maintenance and management of the product data
  • Efficient workflow for the management of product content
  • Combination of product data from different sources
  • Enhancement of the product data with media files for the depiction of the products in the distribution channel
  • Flexible creation of categories
  • Automated control of the product data in the sales channels
  • Filter mechanism for the targeted control of individual products in exclusive channels
  • Maintenance of multiple price lists with different calculations as the starting point, facilitating offering a product at different prices in different channels
  • Permanent update of the inventory details in the distribution channels via the full integration of all channels
  • Handling of the orders
  • pReporting tools facilitate permanent controlling of various characteristics


Compared to stationary business, the omission of the physical product presentation makes E-Commerce increasingly attractive for the distribution of large product quantities and highly complex items with many possible combinations and variations.

However, a product range with millions of variations poses major challenges, even for an E-Commerce system. The shop must maintain a good performance despite the large number of items and it must be possible for the merchant to maintain the large amount of product data in a simple and efficient manner. In addition, the logistics and warehouse procedures that form the basis for such a trading model must be connected to the online shop in an intelligent manner in order to arrange work procedures efficiently and coordinate availabilities directly, to name an example.