3 brands. 3 Shopware shops. Marketplaces. Centrally managed with brickfox Multichannel
Leading manufacturer & retailer for model railway accessories and model landscaping launches eCommerce landscape with brickfox and Shopware 6 …
3 brands. 3 multi-shops. 3 eBay channels ... and soon 3 Amazon channels on top. NOCH GmbH & Co. KG is on a successful expansion course when it comes to online trading. As a leading manufacturer and retailer of model railway accessories and model landscaping items, NOCH GmbH & CO. KG is starting multi-channel trading with brickfox and Shopware 6. After migrating the brand shops noch.de/.com, modellbaunatur.de/.com and www.ziterdes.de/.com to Shopware 6, brickfox connects the 3 multi-shop systems with 3 eBay channels ... one for each brand. As the multi-channel landscape grows with brand differentiation and different channels have to be coordinated, a significant simplification of the eCommerce structures is required. This is where NOCH GmbH & CO. KG relies on brickfox. The multi-channel software centralizes data management, automates product range management in the marketplaces and takes care of updating stocks when something has been sold. It doesn't matter on which channel an article has changed hands, because all inventory updates are controlled centrally via brickfox and are applied to all sales channels within the brickfox landscape... i.e. in all 6 Shopware shops, on the 3 eBay channels and - currently in planning - in the 3 Amazon channels. Step by step, new sales channels can be integrated into the Noch eCommerce landscape with brickfox. The system is now scalable as required... and remains clear, structured and efficient even as the number of sales channels increases.
3 brands – 3 multi-shops
- brickfox connects 3 multi-shop systems based on Shopware 6 with marketplaces
- brickfox centralizes and automates marketplace management
- bidirectional interface (export product data / import orders & stocks)
- Central marketplace management for the following brand shops: noch.de – noch.com / ziterdes.de – ziterdes.com / modellnatur.de – modellnatur.com
- Additional brands/online shops based on Shopware can be easily integrated into the brickfox landscape at any time
3 eBay (brand) channels
- Control of 3 eBay channels via brickfox
- each brand is online with its own eBay channel
- Channel-specific preparation of product data in brickfox PIM
- Automated assortment control
- Cross-channel order and inventory management
(in all eBay channels and in Shopware shops) - Expansion of the centrally controlled marketplace landscape by one Amazon channel per brand is planned
- Expansion of the centrally controlled multichannel landscape to other marketplaces is possible at any time without any problems
The most important brickfox connections of Noch GmbH & Co. KG at a glance:
Ebay Connector for Shopware 6
In order to reach the different target groups of the Noch, Ziterdes and Modellbaunatur brands according to their needs, the multi-channel landscape of NOCH GmbH & Co. KG is structured into various brand shops and brand-specific eBay channels. All 3 eBay channels are controlled centrally from a brickfox cockpit. Brickfox thus functions as a bidirectional Shopware 6 eBay interface that assigns an eBay channel to each multi-shop system, but centralizes data management, automates product range management and coordinates orders and stocks across channels.
The options that brickfox offers with regard to other sales channel management scenarios are very flexible and versatile. For example, different eBay channels - e.g. for different countries - can be controlled from a single shop, or the ranges from different shops can be bundled in one eBay channel. Various scenarios are already in use here according to the different needs of our retailers. Feel free to ask brickfox for advice on the requirements of your eCommerce landscape!
Amazon Connector for Shopware 6
The Shopware 6 Amazon connection is currently being planned at NOCH. brickfox offers a comprehensive, bidirectional Shopware 6 Amazon interface with the option of brand-specific differentiation for different country channels. You can find detailed information and details about the brickfox connector for Amazon here.
Shopware Markets vs. brickfox full version
With the possibility of connecting various Amazon or eBay channels for different brands or international presences to Shopware, brickfox can be a useful "extension" of Shopware Markets. This way, retailers with 1 Amazon and/or 1 eBay channel per online shop can get started with multi-channel trading with Shopware Markets. However, if the sales channel landscape is to be expanded or a professional integration service is to be used, brickfox comes into play. In addition to various Amazon or eBay channels, brickfox offers you numerous Marketplace interfaces such as those for Otto Market, Kaufland, Cdiscount or bol (to name just a few). The "upgrade" to brickfox is easy and uncomplicated, as Shopware Markets works on the technical basis of brickfox. The full version of brickfox expands the range of applications and functions. If you need more information about the difference between Shopware Markets and the brickfox full version, we recommend our Möbel-Rieger case study. Möbel Rieger has already successfully “moved” from Shopware Markets to brickfox.
Vier point | Our Shopware recommendation
Together with the Shopware agency FOURPOINT we implemented this smart multi-channel project. The VIERPUNKT team impresses with innovative know-how, intelligent implementation and reliability... in other words, the collaboration is excellent! In this sense, VIERPUNKT is our current recommendation for your new Shopware project!
