European Online Distribution GmbH – EOD for short – operates nine Oxid online stores, some of them in different industries. To generate maximum online outreach and e-commerce growth, EOD uses online marketplaces – controlled by a central Multichannel eCommerce entity of brickfox. The creation of a central multichannel e-commerce solution avoids EOD costly individual systems and the associated high maintenance costs.
For 9 online stores and their distribution on 5 marketplaces, 45 marketplace accounts would normally have to be maintained … thanks to the centralization with brickfox, all stores converge in the corresponding marketplace account. Therefore, the maintenance effort is limited to only 5 accounts. Orders are returned to the corresponding store via smart brickfox identification logic. In addition to saving costs and maintenance, centralization has a positive effect on marketplace ranking. For example, since the Amazon account is fed with products from 9 online stores, the offer is larger, there are more reviews and the account is strengthened. Amazon rewards this with a better ranking. The individual multishop brands push each other. The results are efficient workflows, strong positioning in the individual markets and sustainable growth in e-commerce. Since entering multichannel commerce with brickfox & Oxid, EOD has grown steadily. The original 3 online stores became 9. And the number of marketplaces controlled via brickfox increased to 5.
If you have any questions about your Shopware 6 Multichannel project, our experts will be happy to advise you! Do not hesitate to contact us.