Central marketplace distribution for Oxid online stores

Optimize Marketplace Ranking | Minimize Account Effort | Maximize eCommerce Growth – Advantages of Centralizing Marketplace Sales for 9 OXID Online Shops of European Online Distribution GmbH.

European Online Distribution GmbH – EOD for short – operates nine Oxid online stores, some of them in different industries. To generate maximum online outreach and e-commerce growth, EOD uses online marketplaces – controlled by a central Multichannel eCommerce entity of brickfox. The creation of a central multichannel e-commerce solution avoids EOD costly individual systems and the associated high maintenance costs.

For 9 online stores and their distribution on 5 marketplaces, 45 marketplace accounts would normally have to be maintained … thanks to the centralization with brickfox, all stores converge in the corresponding marketplace account. Therefore, the maintenance effort is limited to only 5 accounts. Orders are returned to the corresponding store via smart brickfox identification logic. In addition to saving costs and maintenance, centralization has a positive effect on marketplace ranking. For example, since the Amazon account is fed with products from 9 online stores, the offer is larger, there are more reviews and the account is strengthened. Amazon rewards this with a better ranking. The individual multishop brands push each other. The results are efficient workflows, strong positioning in the individual markets and sustainable growth in e-commerce. Since entering multichannel commerce with brickfox & Oxid, EOD has grown steadily. The original 3 online stores became 9. And the number of marketplaces controlled via brickfox increased to 5.

Central marketplace management for EOD Oxidshops

From the first multichannel step to a complex eCommerce project – Smart eCommerce growth with brickfox software

• An extension of the system with new online marketplaces is possible at any time. >> brickfox marketplace interfaces in overview.
• The integration of additional online stores is possible at any time.
• OXID stores can also be controlled from brickfox if required.
• Store control centralized via brickfox enables the integration of external merchants and thus the expansion of the assortments in the own store.
• The expansion of the system/shop to an own online marketplace is possible with brickfox.
• brickfox accompanies retailers from the first multichannel step to the complex multichannel eCommerce project.

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