brickfox at the Shopware Community Day 2017

Hello Human. This is this year’s motto of the Shopware Community Day 2017 ... and brickfox is also there. Once a year, online retailers, e-commerce agencies, Shopware technology partners, software developers and interested e-commercers meet in Ahaus in Münsterland. The industry event is therefore the ideal platform for exchanging experiences, making contacts and getting an idea of ​​the trends in the e-commerce scene.

This year's motto is "Hello Human" and the focus is on people... in the context of e-commerce, that means the customer. The customer is king, as they would have said a few years ago. But in our complex e-commerce world, this is a somewhat more complex matter. Customer-centric online trading is the buzzword today. Customers want to be emotionally connected online, too, and on a variety of channels. Whether in an online shop or on one of the many online marketplaces - online retailers have to show their presence in order to stay on the ball.

And the right technology is crucial for this. With the software duo brickfox – Shopware, online retailers manage the balancing act between emotional customer communication in online shops – whether mobile or desktop – and an optimal presence on numerous other sales channels. The connection to brickfox is made via a Shopware interface realized. With its central e-commerce control and channel-specific product data management, brickfox is a solid basis for future-oriented online trading. With brickfox, online retailers control the sale of their products in Shopware shops and on the online marketplaces of your choice ... within Germany or with an international focus. After all, it's about meeting your customers wherever they are! This brings us full circle to customer-centric online trading - the "Age of Customer".