Aguti Möbel-Design relies on brickfox PIM for efficient multichannel e-commerce

[vc_row][vc_column width=“1/3″][vc_single_image image=“571″ img_size=“full“][/vc_column][vc_column width=“2/3″][vc_column_text]"Design in the highest perfection is true dedication, passion and hard work." Aguti promises its customers the best quality and the highest level of comfort, regardless of whether it is furniture, interior, yacht equipment, vehicle seats or vehicle accessories. When entering the online trade, professionalism and a powerful e-commerce system were also important to the renowned manufacturer - which is why the decision was made to use the efficient e-commerce solution from brickfox.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/1″][vc_raw_html]JTNDcCUzRSUzQyUyRnAlM0U=[/vc_raw_html][vc_column_text]The e-commerce middleware from brickfox is used to maintain product data and distribute it to shops and marketplaces. The efficient e-commerce PIM enables the master data imported from the ERP system to be enriched with media files and description texts in order to be able to hand over the products to the sales channels ready for sale. With the integrated multilingual translation mask, it is easy for the internationally active company to carry out product maintenance in different languages ​​in order to sell the products via international marketplaces such as amazon.com. brickfox is responsible for the entire data exchange with the connected channels. Not only are product data exported via bidirectional interfaces, but orders, inventory data, status information and, if applicable, returns are also imported from the various sales platforms and processed in the integrated order management system. Not least because of the large number of variants for cover materials, veneers and feet, the decision was made to use the PIM system from brickfox, which is characterized by its efficient administration workflow.

In order to offer the premium furniture designer's customers the opportunity to put together their dream furniture flexibly, a configurator has been integrated into the TYPO3-based online shop. This allows the customer to choose from around 2000 upholstery fabrics, different feet or veneers when selecting a piece of furniture and thus create a truly unique piece.

The online shop was designed in the in-house design studio at Aguti and implemented by our integration partner NETFORMIC. The intelligent navigation in the shop is based on the FACTFinder conversion engine. It is also responsible for all filter functions and the error-tolerant search function.

"The shop has turned out great, it reflects the value of our products in every facet. Maintenance in brickfox is simple and straightforward and data exchange works perfectly. The integrated configurator means great added value, as our customers can put together their dream piece of furniture individually and see all the available materials, colors and additional parts. Brickfox also impressed us with competent advice, quick implementation and excellent support." says Aguti founder and managing director Andreas Grieger.[/vc_column_text][/vc_column][/vc_row]