SVG Medizinsysteme optimizes B2B and B2C e-commerce processes with brickfox

[vc_row][vc_column width=“1/3″][vc_single_image image=“598″ img_size=“full“][/vc_column][vc_column width=“2/3″][vc_column_text]In order to be able to maintain product data easily and clearly in the future, SVG Medizinsysteme GmbH & Co. KG has decided to use the brickfox E-Commerce Cloud. The multi-channel e-commerce solution stands for innovation and efficiency.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/1″][vc_raw_html]JTNDcCUzRSUzQyUyRnAlM0U=[/vc_raw_html][vc_column_text]The retailer of health and wellness products hopes that the multi-channel e-commerce solution will enable efficient management of its target group-specific online shops and clear management of product data in the product information management system (PIM). The aim of implementing the brickfox e-commerce cloud was also to provide simple, central management of the various country shops.

A particular advantage of the restructuring for SVG Medizinsysteme GmbH & CO. KG is the possibility of managing the two business areas B2B and B2C in one system and also displaying them within a website. The B2B customer can access the business customer area through an individual login. brickfox SVG enables the implementation of specific B2B and B2C features in the respective areas. These are, for example, offers limited in time or quantity, to which tiered prices or customer-specific special prices are assigned.

The relaunch of the online shop svggermany.de was implemented by the Stuttgart-based internet agency NETFORMIC. In order to make the online shop modern and clear, the internet service provider used large, emotional images and a clear frame design.

By integrating the search and navigation solution FACT-Finder, shop customers benefit from a precise product search and detailed category filtering.

Hannes Kümmerle, Managing Director of SVG Medizinsysteme GmbH & Co. KG, on the use of the brickfox E-Commerce Cloud: "With brickfox, we were able to achieve a significant increase in efficiency in product data maintenance. The fact that we can manage all shops in just one system means a significant reduction in effort for us. Thanks to brickfox, all of our e-commerce processes have been optimized."

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