Optimal target group approach with multi-channel sales: Bauzentrum Kömpf shows how it’s done
[vc_row][vc_column width=“1/3″][vc_single_image image=“637″ img_size=“full“][/vc_column][vc_column width=“2/3″][vc_column_text]The Kömpf construction center has stood for expertise in the building materials trade since 1934. With an optimal multi-channel sales strategy, Kömpf meets the needs of its demanding customers. In addition to numerous stationary stores, the products can also be purchased online. One thing is always the same: a wide range of services that combine proven service and modern product diversity.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/1″][vc_raw_html]JTNDcCUzRSUzQyUyRnAlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column width=“1/1″][vc_column_text]Garden worlds, equipment for the garden pond, high-quality work clothing, practical fence systems and branded grills - individual target group approach in the five separate theme shops mein-gartenshop24.de, oase-teichbau.de, snickers-onlineshop.de, mein-zaunshop.de and grillstyle.de. Additional sales channels are the marketplaces MeinPaket.de, Ebay.de and Amazon.de. This gives shop customers the opportunity to use their preferred channel for obtaining information, completing purchases and returning items.
However, sales through numerous channels do not mean a high administrative burden for Bauzentrum Kömpf, because the brickfox E-Commerce Cloud enables
– automated marketplace management
– automated product distribution into the sales channels using a filter mechanism
– the transmission of orders from the marketplaces to the shop
– central processing of orders
– a huge reduction in administrative effort through extensive process automation
– the permanent updating of inventory figures in the online shop
brickfox integrates perfectly into Kömpf's existing infrastructure and supports the existing standard processes thanks to its enormous flexibility. The result: minimal effort - maximum (sales) success with the brickfox E-Commerce Cloud[/vc_column_text][/vc_column][/vc_row]